Marvel is now officially on top of the world. Ironman 3 has opened 175 Million it’s first weekend in the U.S. Alone, and has grossed 680,000,000 WorldWide in the past 10 days. That’s the second highest opening save the Avengers last year and it looks as if Ironman will be the highest grossing film of the year, and definitely the summer. This is the moment that officially marks Marvel as a brand to be reckoned with.
Summer of 2011 Thor and Captain America performed Modestly with both around 400 Millionand 350 Million , both really good starts for B- List comic book characters. Marvel’s A List Characters are Hulk, Fantastic Four, Xmen, Spiderman, and DeadPool, and seeing as Marvel only has one of those properties they’re doing extremely well. Avengers last year was predicted to only make around 800,000,000. I say only like that’s not a lot of money, but Marvel has always been the underdog of Geek Properties. Needless to say it made that in foreign release only and caught everybody by surprise. It was better then we could’ve hoped, and a lot of people went back to see it multiple times. I saw it twice in one night. So of course same situation with Ironman 3, People are expecting Man of Steel to do better, and Ironman to make only around 700,000,000 Million. Welp once again through great marketing, risky choices, and overall quality Ironman 3 has made that in it’s first week and a half. So what exactly does this mean for Marvel Studios.
This may still be a little pre mature, but basically it means they have a license to print money. As long as they keep on a winning streak Marvel movies will continue to out perform and make more money because of the shared universe aspect. Marvel is pretty much going to make at least a billion a year, at least, not even counting The Avengers gross. And even if Avengers 2 doesn’t gross as much as Avengers 1, it will still be made up from the boost of the individual movies. It overall increases an interest in the characters and individual franchises. The beauty of it is that marvel hasn’t made a bad film yet, and the chances of franchise fatigue is really low, since we only get a Thor or Ironman movie every three years as opposed to every other year or every year. People are excited for properties that were before just for comic book fans. Marvel’s Phase Two will be extremely lucrative.
What’s it mean for new properties coming out? They’ve confirmed a Doctor Strange, Guardians of the Galaxy, and an Ant-Man, adaptions to come out. Now this is where it might be back to square one, as none of these properties are very well known, but the entire idea is to use the avengers as a spring board to propel other movies to more public interest. Guardians of the Galaxy is already selling more comic books and if done right will be sort of another Avengers except in space. I imagine one more sequel will be announced for Phase 3, possibly Thor or Captain America, or possibly even Guardians, which has a chance of making a lot of people new fans.
Basically the Reason everybody loves Marvel is because they’re the best of both worlds. They have the Disney Marketing Machine which will make the movie appeal to wide audiences, but Marvel will make sure every movie is of quality first and the fans will be the first ones served. It’s a dream come true, a studio that cares about making money, but also about making good movies first and foremost, and this is a giant nail in the coffin to the other studios trying to imitate their business model, looking at you DC and Fox.