Tag Archives: Thor

Ironman 3 Opening And What It Means For Marvel

Marvel is now officially on top of the world. Ironman 3 has opened 175 Million it’s first weekend in the U.S. Alone, and has grossed 680,000,000 WorldWide in the past 10 days.  That’s the second highest opening save the Avengers last year and it looks as if Ironman will be the highest grossing film of the year, and definitely the summer.  This is  the moment that officially marks Marvel as a brand to be reckoned with.

Summer of 2011 Thor and Captain America performed Modestly with both around 400 Millionand 350 Million , both really good starts for B- List comic book characters.  Marvel’s A List Characters are Hulk, Fantastic Four, Xmen, Spiderman, and DeadPool, and seeing as Marvel only has one of those properties they’re doing extremely well.  Avengers last year was predicted to only make around 800,000,000.  I say only like that’s not a lot of money, but Marvel has always been the underdog of Geek Properties. Needless to say it made that in foreign release only and caught everybody by surprise. It was better then we could’ve hoped, and a lot of people went back to see it multiple times. I saw it twice in one night.  So of course same situation with Ironman 3, People are expecting Man of Steel to do better, and Ironman to make only around 700,000,000 Million.  Welp once again through great marketing, risky choices, and overall quality Ironman 3 has made that in it’s first week and a half. So what exactly does this mean for Marvel Studios.

This may still be a little pre mature, but basically it means they have a license to print money.  As long as they keep on a winning streak Marvel movies will continue to out perform and make more money because of the shared universe aspect. Marvel is pretty much going to make at least a billion a year, at least, not even counting The Avengers gross. And even if Avengers 2 doesn’t gross as much as Avengers 1, it will still be made up from the boost of the individual movies. It overall increases an interest in the characters and individual franchises.  The beauty of it is that marvel hasn’t made a bad film yet, and the chances of franchise fatigue is really low, since we only get a Thor or Ironman movie every three years as opposed to every other year or every year.  People are excited for properties that were before just for comic book fans.  Marvel’s Phase Two will be extremely lucrative.

What’s it mean for new properties coming out?  They’ve confirmed a Doctor Strange, Guardians of the Galaxy, and an Ant-Man,  adaptions to come out.  Now this is where it might be back to square one, as none of these properties are very well known, but the entire idea is to use the avengers as a spring board to propel other movies to more public interest.  Guardians of the Galaxy is already selling more comic books and if done right will be sort of another Avengers except in space.  I imagine one more sequel will be announced for Phase 3, possibly Thor or Captain America, or possibly even Guardians, which has a chance of making a lot of people new fans.

Basically the Reason everybody loves Marvel is because they’re the best of both worlds.  They have the Disney Marketing Machine which will make the movie appeal to wide audiences, but Marvel will make sure every movie is of quality first and the fans will be the first ones served.  It’s a dream come true, a studio that cares about making money, but also about making good movies first and foremost, and this is a giant nail in the coffin to the other studios trying to imitate their business model, looking at you DC and Fox.

Will Marvel Ever Get All It’s Characters Back?

When I was growing up I was never very much into comic books, I was more of a manga guy, admittedly I regret this, but comic books are way too expensive even for me know as a grown adult.  I did end up reading a few runs here or there, but I got the essentials book for Spiderman and Xmen, both fantastic runs, and I read the ultimates for both of them.  Ironically whenever the Avengers came in the picture, I was like “boooooo”.  They all seemed silly weak and boring to me compared to Wolverine or Spiderman.

Now I’m all about the Avengers characters.  Captain America and Thor are two of my favorite Superheroes, and Ironman is my absolute favorite movie character, maybe second to Tyler Durden or Scott Pilgrim.  Marvel took them embraced their silliness and made really fun movies out of them.  I just came out of Ironman 3 and wow comic book movies have come so far. I got into an argument with someone on the internet over if Spiderman would show up in the Avengers 2. I said no that’s stupid, the amount that sony would charge would not be the amount worth of the income.

In a bit of mixed bag news it’s just been reported that Marvel now has control of Blade, Punisher, DareDevil, and Ghost Rider.  Now all of these movies are damaged goods, except maybe Blade.  While I didn’t think the Thomas Jane Punisher was all that bad, all of these movies have had what’s considered the lowest reception for a major superhero movies.  Personally, i’d rather not see any of these characters back.  They’re hard to get done right and many are arguing that every one of these movies needs to be Rater R to really stay true to the comic books.  But this brings about really good news.

The good news being that it’s not going to be too far off until Marvel has Fantastic Four, Xmen, and Spiderman and can actually make a true Avengers movie and can hand pick the best of the characters that fits the stories and easily pump out 3 movies a year.  The reason I say that is because Fantastic Four, and Xmen are also damaged goods.

The way franchises work is, if you make a weak sequel the following movies will suffer, Fox has shot themselves in the foot not once, but twice with the Xmen franchise.  First the made X3 then it was Xmen Wolverine Origins.  So when they finally made a fantastic movie , xmen First class, it didn’t do that great.  It was a modest hit, and after looking at the returns I was surprised that they are proceeding with a sequel.  then I thought about it, they’re absolutely desperate to get that tentpole.  Right now it’s all up to Wolverine, which honestly i don’t see doing that well. Personall I’ll go see Xmen Days of Future Past because I love the new reboot, but I’m done with Xmen and Fanastic Four.  And I’m sure a lot of people feel this way, Fox has a bad reputation of mishandling superhero movies.   Even if the reboot is successful, which it probably will be, I doubt the general public will care enough to keep it going, eventually both franchises will stop making money, and Fox will stop making the movies.  If they were smart they’d make a movie once every other year to keep public interest up, but nope they’re being greedy, and wringing them dry.  I give it 10 years.

On the other Side is Spiderman. now Amazing Spiderman did pretty damn good business, not quite reaching The originals, Avengers, or The Dark Knight, but slightly better then ironman numbers, but once again instead of Sony spreading these movies out they’re making one every other year.  This doesn’t work because eventually you’re either going to make a bad sequel or the public will get tired of them. They’re even talking about a Venom movie trying to copy the Marvel shared universe template.

The Advantage Marvel has is that they’re not on a time clock to get these movies made.  For those of you who don’t know, Sony and Fox have to make a movie every certain amount of years or they lose the rights to the characters.  But if Marvel doesn’t want to make another Captain America movie they don’t have to worry about losing him as opposed to Spiderman.  Marvel also has the advantage of having an excess amount of characters to pick from.  It also has the advantage of not having franchise fatigue.  An Avengers movie comes out once every 3 years so it’s an event, they’re on their way to having a license to print money.  Ironman 3 has already gotten a huge boost from Avengers, they just need to keep the momentum going and have all their properties flourish , while Fox and Sony get picked of sequel by sequel, and once Marvel gets their hands on Spiderman or Wolverine it’s over, money in the bank.